Candy Cares
In today’s world, people are eager to support a good cause. Candy Cares is an upcoming company that provides an intentional and delicious way to support non-profits.
Logo Sketches
During Ideation, I started out with a lollipop in between bold text. By building on initial ideas and feedback, I met the client's goal of visualizing sweetness and care.
Package Design One
Low-tier priced package design to convey the flavor of the chocolate bar and the benefit of purchasing.
Package Design Two
Mid-tier pricing package design differentiates the other two price points with small design changes to maintain cohesion.
Package Design Three
Top-tier pricing package design with the most design changes to appeal to a different audience while maintaining brand standards.