The inception of Sushi Go is a brain game repackaged as a puzzle because of its adorable illustration and popularity in the world of Ceaco games. The idea was to pitch the product to a budget-friendly retailer. The acrylic box design needed to be eye-catching and cohesive with the other character puzzle options. The solution was a simple, clean design to balance the energy of the see-through box and make the puzzle image front and center.